First "session" of the Conference is the Chapter Leaders Forum.
Frank Lippert - Past National President
Holly Bolton - Chapter Delegate
Brad Thurman - National President Elect
Tina Myers - Senior VP of Membership and Chapter Development
Carla Thompson - Fellows Delegate
Lots of "first-timers" to PRC, which is great to see!
Some exciting Strategic Initiatives at National on our behalf. Of course, I am most interested in "SMPS Goes to College," which is not necessarily about educational programs for us, but going in to the colleges/universities and making them aware of the career path for services marketing -- going in to the A/E/C educational institutions and giving them the marketing education those professionals will need. I'm excited to see where that goes.
Also a new program for all chapters that integrates the Fellows. We will all receive an email from Kevin Hebblethwait about this program -- essentially a menu of activities that Fellows can help with, and which Fellows are available.
Technology committee will be looking at key chapter management software and provide an analysis/comparison of them -- for example EventBrite/Cvent -- so chapters have a resource to help them decide which might works best.
We followed the updates from National/Board with an open forum of hot topics of interest to the group:
Programs/Events
Membership Recruitment & Retention
Engaging Chapter Leaders
Engaging Firm Leaders
Communications
For example -- for Programs/Events --
Bring in a small group of firms' principals and ask what THEY want to see; what they want their marketers to see/learn. Then create those programs.
Successful programs:
panels -- developers, healthcare
BD Live! - four BD folks interview a client (separately) about a real project, live in front of the audience. Then afterwards, the client and panel discuss what worked/didn't work, etc. Many times, this session has "spoof," someone who does everything wrong at the BD session.
Seattle Chapter is doing Social Media session for principals -- why it is important, how it works, etc. Then the following month, they will do the educational piece for marketers on how to create a social media plan, how to implement it. Sign me up!
Oregon Chapter divides events into Programs (focused on attracting principals, senior marketers, BD) and Education (focused on coordinators, marketers)
Another Chapter hosts Certified Adobe Trainer several times a year, and they sell out every time. For $125 for 4-hour program, and the Chapter still makes money.
- Posted using BlogPress from my iPad, @crafterkat
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