Insights from the Audience: SMPS PRC

As I receive them, I'll add posts/insights from audience members of the various sessions.

from Evan Ross at RFB:

I thought David LeCours’ presentation, “Change the World Slide by Slide” was superb. It was well-designed, humorous, imminently practical and succinctly communicated. There is perhaps no better way to assimilate the elements and merits of a thoughtfully developed and delivered slide show than by being presented with a great one, and David nailed it.

from Mark Tawara, FMSPS, CPSM at Marketability, LLC:

Here are a few short takeaways I gathered from John Doehring’s session on 15 Über-Trends facing our industry.  

• The age of the consumer is here. Buyers will control the market. Clients are changing the way they select firms. How will your firm differentiate itself?
• Consolidation will continue at a rapid pace. At the same time, millions of very small firms will compete successfully on the global stage.
• There will be increased pressure on the mid-sized firms to compete against these small and mega-firms.
• Professional services will become commoditized to the point where you can get graphic design services online at a fraction of the cost of hiring a graphic design firm. It’s already happening. What does this mean for us marketers?