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Showing posts with label #smpsprc. Show all posts
Showing posts with label #smpsprc. Show all posts

Tuesday, February 26, 2013

Keynote Dr. Rick Kirschner: How to Click with People


Forget for a moment that Dr. Kirschner is a nationally-known author, speaker, and coach. Truthfully, no one at the conference knew who he was before the keynote. Afterwards, we could not stop talking about him and his insights. He shared the science behind how we communicate, and how to turn that science into conscious steps for increasing connectivity. I tried to capture highlights from his presentation. Every moment was informational -- I would hazard to say "transformational." Apologies if I missed the order; and thank you, Dr. Kirschner, for sharing your wisdom. I hope I captured the essence of your teachings.
We strive to click with people to make a friend, make a change, make a deal, or make a memory. Did you know…
55% of the meaning we derive from our interactions is based on the visual message – what we see in body posture, animation (or lack thereof), and facial expressions.
38% of the meaning comes through voice – in tempo, volume, and style. By style, he meant what we need through the communication, and how that affects how we sound. There are four needs/styles:
Need
(Speaking) Style
Action
We want direction or movement (towards or away)
How this sounds is direct and to the point. “Do it.”
Accuracy
We want to connect the dots. We won’t make a leap of faith, we want step-by-step instructions.
Indirect and detailed. “Based on the study of all of the parameters and in discussion with several experts on the topic, we recommend that the group do the suggested course of action.”
Approval
We want to feel connected and safe.
Indirect and considerate. “I was wondering, if you don’t mind and it wouldn’t be too much trouble, if you could maybe do this thing I am thinking about, and you know what, never mind, forget I ever asked…”
Attention
We want to feel important and validated for our contribution(s).
Direct and high energy. “I know, I know! We should DO IT!! And here’s an idea on how…”

7% of the meaning comes through the words that are actually said. WOW.
There are 5 reasons we try to communicate with each other (and why listening can pay off big dividends).
1.     People want to be heard and understood.
2.     People like to hear themselves talk.
3.     People are drawn to people who LISTEN.
4.     Information is power (those who know, grow).
5.     People don’t know what they are talking about!
If you listen on all 3 levels (visual, voice, and the words), you can find out what is really going on, “go deeper,” and develop a connection with just about anyone. Your goal is to get back to the 1st reason for talking/listening – to be heard and understood. If the other person feels that you heard them and understood them, you've made the connection.
We have an amazing ability to find commonalities and resonate with others. And yet, we resist it. Dr. Kirschner spent some time explaining that in human relationships, there is not “lukewarm.” You’re either with me, or against me. A large part of how we read whether you are with or against is through body language. If you are with me, you will match, or “blend,” your physicality with mine. Dr. Kirschner has a quick video snippet of how “blending”completely changed a potentially confrontational situation: No one cooperates with anyone who seems to be against them
So how do you listen to Go Deep? Four steps:
1.     Give non-verbal attention. Nod like you completely understand what is being said.
2.     Give vocal attention, saying “uh-huh” in the appropriate places.
3.     Back-track. Say back what they are saying, even if it is just one word.
4.     Ask open-ended questions.
Always back-track before asking a question, especially if you don’t understand what they said. “Oh, NDPES permit. Tell me more.” And if you are really confused, ask for relevancy. “I thought you were talking about this [statement]. What does this [new statement] have to do with that [original statement]?”
Once you have developed a connection, then you can influence them to help you, your company, your team, etc. In general, influence is about motivation. And while you can apply pressure, you cannot apply motivation. People motivate themselves; you can’t do it for them.
Did you catch that?
People motivate themselves; you can’t do it for them.
So how does developing a connection enable you to influence them to do what you want/need? By uncovering what motivates them, so you can tailor your want/need to also satisfy their want/need. The art of persuasion means beginning with the end in mind. Knowing what YOU want from them changes the way that you interact with them. If all you know is what you DON’T want, that is all you will ever get! So “clicking” with them, finding sincere connection, will help you get to what you (and they) want. Keep in mind:
1.     People have their reasons
2.     People are predictable
3.     If you can predict it, you can plan for it.
4.     All of us are smarter than any of us.
Bad behavior usually means the person is doing the best they can with the resources they have. They have their reasons. Do you want to spend all of your time figuring out why they do what they do, say what they say, and analyze every nuance of their behavior? Of course not! You need to LISTEN for what motivates them, and play to those strengths. If you ever once figure out what motivates them, you can connect with them again and again. Being mindful that all of us together have better answers (to just about everything) than any one of us, makes us open to the benefits that connecting can bring.
Motivation is about moving towards something, or away from something. Mark Zweig commented on this on Twitter -- “Exactly. Motivation is about dissatisfaction.” Ok, so we’re either moving away from something we’re dissatisfied with, or towards something we think will satisfy us. Most of us fall into one of these 6 motivators (toward/away):
Dr. Kirschner’s Motivational Model
Motivator
Toward
Away
Values
right
wrong
Reward
gain
loss
Challenge
success
failure
Esteem
worth
worthlessness
Purpose
fulfillment
emptiness
“Other”
pleasure
pain

This is different than personality types, which Dr. Kirschner doesn't really believe in. He says they are too limiting, and they encourage others to “box” the people they interact with. People are messy, they don’t fit into neat boxes. [He shared this funny 4 Personality Types slide and asked us which box(es) we fit into… 4 Personality Types.]
People are drawn to people to listen, not to people who have the most to say. When you listen on all 3 levels, Go Deep with your active listening skills, make a connection, and identify (through what you see and hear) what motivates a person, you can make your interaction meaningful for them AND you. Hold your focus, keep the content meaningful, and keep it connected.
In the end, all you can do is manage yourself. You listen – you respond. If you are listening well, you can respond in such a way that the other person will respond to you, and together, you can make anything happen. Want more information and tips? Dr. Kirschner has several podcasts on the web: Podcasts
What am I doing differently now to “click” with others? Strike up a conversation with me for a real-life example. My goal is to be a S.A.G.E. - “set a great example.” 

Insights from the Audience: SMPS PRC

As I receive them, I'll add posts/insights from audience members of the various sessions.

from Evan Ross at RFB:

I thought David LeCours’ presentation, “Change the World Slide by Slide” was superb. It was well-designed, humorous, imminently practical and succinctly communicated. There is perhaps no better way to assimilate the elements and merits of a thoughtfully developed and delivered slide show than by being presented with a great one, and David nailed it.

from Mark Tawara, FMSPS, CPSM at Marketability, LLC:

Here are a few short takeaways I gathered from John Doehring’s session on 15 Über-Trends facing our industry.  
  • The age of the consumer is here. Buyers will control the market. Clients are changing the way they select firms. How will your firm differentiate itself?
  • Consolidation will continue at a rapid pace. At the same time, millions of very small firms will compete successfully on the global stage.
  • There will be increased pressure on the mid-sized firms to compete against these small and mega-firms.
  • Professional services will become commoditized to the point where you can get graphic design services online at a fraction of the cost of hiring a graphic design firm. It’s already happening. What does this mean for us marketers? 

RockPaperTwitter: Ideas That Rock


Guest blogpost from Holly Bolton, FSMPS, CPSM, Director of Marketing at CE Solutions, Inc. and moderator for our Social Media Panel on Wednesday, February 20th.





 
 
 
 

 

 

 
 



Friday, February 22, 2013

The Fellows Forum

Ted Sive
Bill Strong
Mark Tawara
Brad Thurman
Kasey Delucia

Fellows speak on their insights of the conference thus far and answer audience questions.

Insights from the Keynote, Dr. Rick Kirschner:
Loved his "point-story-point" structure. He made a point (quickly,) then told a story that illustrated the point, then made the point again. It set the information in mental stone.

Loved his emotional connections - was interesting to see him tell stories that he had clearly rehearsed and polished, and yet still be authentic.

Audience question: what's the balance between polished/rehearsed and authentic. Rehearse the information, be authentic about your passion.

Most valuable take-away: How do you listen and "go deep" to what they really want.

Insights from Brent Darnell, Emotional Intelligence:
Take-away -- Listen. Difficult to stop and listen to what they're saying and make points again.

"Did you know" slides from Hearthmath.org -- some of the most amazing information about the science of your heart and brain. Can help you explain, logically, why the emotional connection with others is so important.

Take-away -- it's not about mirroring/mimicking exactly what the other person is doing, but blending with their style.

Decisions are made on emotions.

Social Media panel:
The key is to get buy-in from your leaders. We realize how important it is now and will be in the future. We need to be able to communicate it to our leaders and get them on board.

Use SoMe as research-base to find out about your clients, your subconsultants, etc. It's not all about pushing information out.

Start with strategy. What do you want to attain?

"Return on Investment" -- no, Return on Communication. What are you learning/hearing that you didn't know before.

Be careful about what you post about other companies/brands. They are monitoring, and will respond!

Content is key - find out what your clients want/need and give them that.
70% should be directed to clients and what they need/want
20% should be exchanging information
10% should be self-promotion

800 lb. Gorilla (teaming with MEGA firms)
Mark Tawara led the panel - even 'though you have a set agenda for your presentation, it doesn't always go that way.

Take-away -- the relationships are the number way key to making business happen. Difficult to get work, get on teams, unless you have a relationship with someone at the company. Maintain contact; update your information at least annually.

Susan Murphy - Get on Same Page with Client
Simple technique - sit down with client and say "I am prepared to talk to you about our qualifications, but I want to start with getting your perspective on the project, so we make best use of your time." And then shut up. And don't pressure with questions like "What's the most important thing about this project..." Just let them talk. Repeat some back, ask "what else," listen, repeat stuff back, and ask "and what else." This is REALLY hard.

How you ask questions is also important. Don't restate or summarize, because you've limited the discussion to the three (or 4 or 5) things you mentioned... whether they were right or wrong.

Open-ended questions are excellent - What has changed since RFP came out? How many lanes are you thinking about for the road? Don't limit with "Do you want 2 or 3 lanes..." No multiple choice. Keep it open.

John Doehring - Uber Trends
What is the single biggest challenge you expect for A/E/C in 2013?

Relationships -- how we make relationships; how we keep them.

Business models -- who is partnering with whom? Who is working for whom? what will work look like? Is everything going to be on the internet/computer? What's the intellectual property (because technology makes it easy to access)?

Consolidation of firms -- mergers/acquisitions. Mid-sized firms will probably go away. There are about 90 MEGA firms ($1B in revenue, multiple disciplines and global; many owned outside US). How do we deal with this? How do we market against/with this?

Larger number of small, 1-2 person firms

Services -- commoditization of marketing, design (you can download an entire corporate identity package for $11!)

Commoditization industry -- concerned fees will be unrealistically slashed and force price war, rather than selection based on value. One thought is figuring out where you can commoditize. Can you charge value-based for the conceptual/design work? And then shop-out the production?

Climate change (missing from John's presentation) -- 10 years from now we'll be wrestling with this challenge in ways we haven't thought about.

Expertise -- how many of you feel you have staff who are uniquely qualified, world-class? We ALL think so, but that can't be true. You really need to focus and get more specialized to stand out. Not ALL bridges, for example, but a particular type of bridge.

Owners will be looking for better/smarter metrics -- how will our design make their business more profitable, more efficient, better, retain employees, safer, whatever. How will our products positively affect the owners' critical issues.

What is our role in analyzing and preparing for the future?
Training/mentor the technical staff
Find leadership opportunities within the company. Not about the titles, but about filling the leadership voids from a mindset of service to the organization.
Find the information the staff needs to succeed.
Bring these marketing discussions back to the organization in a way that is meaningful to them.

- Posted using BlogPress from my iPad, @craftkat

Closing Remarks for SMPS PRC

Confluence is about connecting. Connecting the dots; connecting with friends and colleagues; and connecting with our work we do and the world around us.

This Conference has been an amazing journey. Like the historic explorers Lewis and Clark who brought this part of the country into the consciousness of the Western World, your Planning Committee covered miles of details and took every challenge head on. As I mention their names, please come up and accept the thanks and accolades they so richly deserve...

In the face of a struggling economy, your Sponsorship Committee secured the valuable sponsors who grace our lobby area and support the WAVE. Please help me thank:
Nicole Menchaca - Turner Construction
Mike McGettigan - Terracon
Michelle Hoalton - PACE

The wonderful brochure, signage, PPT templates, name tags, website, Twitter page, Linked In page, Facebook page and all of the WAVE eBlasts for the last 12 months are products of your Marketing Committee. Please help me thank:
Christine Kenney - Dahl Consultants
Chris Imbeau - RAFN Company
Sarah Carlson - ARCADIS

The incredibly difficult job of selecting this year's session speakers fell to an equally incredible team. YThey received 75 session suggestions for 12 slots, and developed an awesome lineup. Please help me thank:
Evan Ross - RBF/Baker
Alethea O'Dell - Degenkolb Engineers
Kenda Salisbury - Historic Research Associates

The test of any Conference is rarely the Programs, Marketing, or even Sponsorship. It's the quintessential customer service - the experience of interacting with the Conference from the moment you say "I will attend" to the second you leave the hotel. Handling every Registration detail with grace and calm, your Registration Committee has gone above and beyond for all of us. Please help me thank:
Beth Ito - Coffman Engineers
Don Love - Architects Alaska

And finally, the heart and soul of the Planning Committee... These women supported me and the Committee not only by heading up a subcommittee themselves, but by handling the financial details, wrangling the random questions posted to the website, and taking my every call, email, and text message with humor and intelligence. They are my anchors on The WAVE. Please help me thank:
Past Co-Chair and Treasurer Carine Theissen - Brown and Caldwell
and Co-Chair and next year's lead, Veronica Willenbring - Morley Builders

Next year's Pacific Regional Conference will be at the Hyatt in Huntington Beach in California. I have no doubt that Veronica Willenbring will lead your Planning Committee with heart and mind to bring you another amazing conference. So while I am sad to see this WAVE crash on the shore for the last day, I am excited about the momentum and energy we've built up. I can hardly wait to see what happens next.

Thank you for allowing me to be your Co-Chair for SPMS PRC - Portland. Thank you for creating Confluence here at The Nines.
Sincerely,
Katherine Robinette, CPSM
David Evans and Associates, Inc.

- Posted using BlogPress from my iPad, @craftkat

Thursday, February 21, 2013

Brent Darnell -- From the Head to the Heart

A wonderful discussion about Emotional Intelligence in the A/E/C industry. How do people make decisions, how to compete in a commoditizing market, what is the whole picture.

The reason that clients choose on cost alone is because they figure that you are going to be the same pain-in-the-ass consultant that they've always dealt with. What if there was another way? What if they only selected between consultants they loved? Would that reduce your competition somewhat?

Think out of the box? Groupon -- buy one building, get one free. Um... probably not a good differentiator in a business.

Emotional Intelligence isn't counseling, group hugs, etc. This is based on neuroscience and physics. Why do we mimic the emotions around us? Because there are Mirror Neurons. We can change people's brains through emotional responses.

Try not responding to someone smiling at you. Autistic kids' mirror neurons are not firing. They cannot pick up the emotional cues. But in general, emotions are contagious from a physiological perspective.

Positive emotions help the brain in creativity and production. More interesting info www.heartmath.org. Did an exercise on positive/negative - started story on positive note, and then switch to negative note, and switched back and forth. Positive person was creating the story, and negative person was shooting everything down.

Do you have a "Yes, but" environment at work? Are ideas shot down constantly? People are trained to find problems and fix them -- they are not trained to be creative and innovate. Take this system back to work instead: "Yes, and..." Start a conversation with a possible solution to a problem. The next person says "Yes, and..." and contributes something/idea to the solution. And so on. The ideas flow more freely, the energy level increases, and the inhibitions fell away.

We looked at the emotional profile of 500 construction managers. High scores in independence, assertiveness, stress tolerance, problem solving, etc. Low scores in emotional self awareness, interpersonal relationship, empathy... all of the soft, social skills. (check out xtranormal computer animation of engineer at an interview - is this on YouTube?)

Decisions are made in the subconscious (95% - based on emotion or memory), and your logical brain will find a reason to accept it (5%).

If you hold a Power Pose (arms raised, or hands on hips, or feet up on desk/hands on head) -- testosterone went up 20%, and cortisol (stress hormone) went down 20%. The Power Pose makes us feel powerful, and give us a sense of "alpha." It will help us overcome lack of self-confidence, nerves, etc.

If you haven't worked with a client before, you have to build the emotional connection and "memory" in the course of the RFP and interview. Think about peanut butter -- you buy the brand you buy because you like it, you grew up with it. Really, a price difference between brands won't make you change brands. What would it take to make you change? What would it take to make your target client change?

They are going to hire you because they like you and they trust you. Period. By the same token, one guy on the project who is a jerk will ruin your client's experience, and make it near impossible to work there again.

How can we get an emotional effect (that we want) from our clients? First impression -- the outgoing message on your work phone. Try changing your message when you're standing and walking. It will infuse your message with energy and a friendly voice.

What emotion does your office convey? Reception area? Eye contact? Art on the walls? Something on the coffee table? What your people say to newcomers? To guests? The coffee service? What emotional impression are you making for your staff?

What emotional attachment can you make to your service, your people, your brand?

Once you've created a positive emotional experience for a client, what's the next step? Transformational. If you can make a transformational experience for the client, you're golden. Find out their interests and passions and help them with that, gold. If you are having a great training, invite them.

Brent Darnell has a lot of free information at www.brentdarnell.com. And go to www.change-u.com to build in the accountability and mentors to help us implement change.

- Posted using BlogPress from my iPad, @craftkat

Wednesday, February 20, 2013

SMPS PRC - Chapter Leaders Forum on Wednesday, Feb 20

First "session" of the Conference is the Chapter Leaders Forum.
Frank Lippert - Past National President
Holly Bolton - Chapter Delegate
Brad Thurman - National President Elect
Tina Myers - Senior VP of Membership and Chapter Development
Carla Thompson - Fellows Delegate

Lots of "first-timers" to PRC, which is great to see!

Some exciting Strategic Initiatives at National on our behalf. Of course, I am most interested in "SMPS Goes to College," which is not necessarily about educational programs for us, but going in to the colleges/universities and making them aware of the career path for services marketing -- going in to the A/E/C educational institutions and giving them the marketing education those professionals will need. I'm excited to see where that goes.

Also a new program for all chapters that integrates the Fellows. We will all receive an email from Kevin Hebblethwait about this program -- essentially a menu of activities that Fellows can help with, and which Fellows are available.

Technology committee will be looking at key chapter management software and provide an analysis/comparison of them -- for example EventBrite/Cvent -- so chapters have a resource to help them decide which might works best.


We followed the updates from National/Board with an open forum of hot topics of interest to the group:
Programs/Events
Membership Recruitment & Retention
Engaging Chapter Leaders
Engaging Firm Leaders
Communications

For example -- for Programs/Events --
Bring in a small group of firms' principals and ask what THEY want to see; what they want their marketers to see/learn. Then create those programs.

Successful programs:
panels -- developers, healthcare
BD Live! - four BD folks interview a client (separately) about a real project, live in front of the audience. Then afterwards, the client and panel discuss what worked/didn't work, etc. Many times, this session has "spoof," someone who does everything wrong at the BD session.

Seattle Chapter is doing Social Media session for principals -- why it is important, how it works, etc. Then the following month, they will do the educational piece for marketers on how to create a social media plan, how to implement it. Sign me up!

Oregon Chapter divides events into Programs (focused on attracting principals, senior marketers, BD) and Education (focused on coordinators, marketers)

Another Chapter hosts Certified Adobe Trainer several times a year, and they sell out every time. For $125 for 4-hour program, and the Chapter still makes money.


- Posted using BlogPress from my iPad, @crafterkat

Saturday, July 14, 2012

Innovate! (last session of SMPS Build Business 2012)


Innovate! (last session)
Susan Murphy – moderator
Carolyn Ferguson – President, WinMore Marketing Advisors
Bernice Bako – Director of Marketing, Turner Construction Company
Ed Hannan – Principal, HannComm
Mike Reilly – Principal, Reilly Communications
Julie Luers – Director of Marketing, HGA - Architects and Engineers

All panelists were moderators for the Creativity, Promotion, Position, Respect, Differentiate sessions.

Innovations don’t have to be huge. Think of Walt Disney – he saw that the straight lines we wait in exacerbate the sense of waiting. He figured out that if you curve/snake the line and provide some entertainment, people won’t feel like they’ve been waiting in a long line (even if the wait time is 60 minutes). Little innovations can have huge dividends.

And on the other extreme are people who want to innovate the heck out of everything handed to them – even if it is working just fine.

And in another direction, how can you innovate with nothing? On Susan’s walk from her hotel to the conference every morning, she noticed all of the homeless people. They were incredibly innovative – about storing food, about keeping the pigeons out, about figuring out where to sleep. These were people with limited/no resources, being innovative out of necessity.

The best way to get innovative is to look around and notice other things that are innovative. Be inspired. Don’t dismiss things as being too superficial, silly, or ignored by others/leadership. If you USE it well, it is innovative.

What did the group/panel sessions learn at this conference, related to innovation?

Julie Luers – Creativity Panel
1)      Don’t force the need to be creative. Look at those blank moments where your mind is able to relax and rest. Those are the moments where creativity comes to the forefront. Chanel the times you wake up in the middle of the night and capture those “great ideas”. Your mind has been at rest, and is supplying you with good stuff.
2)      You don’t have to be clever. Clever can help grab attention, but so do good ideas.
3)      You need a blended team – the person who comes up with the idea needs others to kind of challenge it, and certainly to implement it, and others to review the value. If you all think the same way, have the same thought, it will be totally vanilla.
4)      (Susan) Be sure everyone knows who came up with the ideas. It is VERY motivational to reward creativity. You will generate MORE.

Mike Reilly – Promotion Panel
1)      A common problem in our industry if clients becoming more fee-focused. And a common thread was that each firm was sort of allowing the clients to do that. We are just conceding the point. So the innovations…
a.       Go out to the client to find out what would be the most memorable, valuable, innovative to them. For example, the firm met with 10 clients as a focus group to find out about the topic they want to know about, what questions to ask, and what they hoped to learn. Then they asked 500 clients in their survey: Is LEED still relevant? Controversial, engaging, simple. They will publish the results, and do speeches, etc. And their clients WANT the results they find out.
b.      Another firm has an interactive iPad. It is loaded up with whatever a person would need to talk to a client. And they let the client look around it at what is available, the YouTube videos, etc. The client is engaged, clicking on things of interest, and the firm person is learning what the client is drawn to, etc.
c.       Another firm interviewed students at a campus about what they liked (and disliked) about their library experience. It was the first video the firm showed in the interview, and they won the job. Client asks for the video repeatedly, because it gives them the end-user perspective of what they want from the project.
2)      Take something you’ve learned from outside the firm and bring it back. What would change?

Ed Hannan – Position Panel
1)      Think about how you position in everyday life. For example, where are you sitting in the conference room? And why did you pick that seat? Practical? Or psychological?
2)      Think about how you position yourself in your work. Do the job you have, work towards the job you want. Prove yourself in the position you have/max yourself out. If you are constantly looking for the next job, everyone will see it; you are not “present.” If you are a high performer in your current job, you will be given the next challenges.
3)      Clear is the new clever. Just be direct with the client. Don’t worry about the spin, because the proof will be in the results.

Carolyn Ferguson – Differentiation Panel
  1. Think about relationships. Carolyn is all about building the relationships. She tries to know people, on a personal level, first. If she can’t identify what is different about herself, how can she identify what is different about her firm?
  2. Build a memorable experience. [She is wearing jeans today and asking everyone to sign them. A memorable, personal connection with everyone in the room.] Build a memory – make it easy for the client to remember you, because they associate you with something fun, wonderful, quirky, whatever.
  3. Be persistent. “The Fortune is in the follow-up.” It took 8 years with one client before Carolyn saw any work.
  4. Have a goal, and have a plan. How many people are wandering around aimlessly, looking for a leader and a path to follow?  Just having the idea and a path, even if it ends up being the wrong path, is different.

Bernice Bako – Respect Panel
Respect is about who we are at our core.
1)      Being good at your job makes you bland. You have to be great at your job. Be passionate. Be amazing.
2)      Be polite, believe/trust, empower the people you work with. Your respect to others will flow back to you. Give praise. Give encouragement.
3)      Be vulnerable – open yourself to diversity, different ideas. Expose yourself to “the new, different, uncomfortable” of the world.
4)      Be a good partner. Balance your work with your personal life. Carry the leadership/power of work to home – they are your constituency every day. Give them the best of you, too, so they can easily respect you.
Audience members then shared innovations at their work, charities, and personal life. It was pretty interesting, but nothing I felt I would take home and implement (either at work or home). It was the kind of information that, given unlimited time and some munchies, would have turned in to an amazing tips/tricks exchange. I see some lunches in my future, to stimulate with colleagues these very conversations.

It seemed a fitting end-session for the conference. It was a nice summary of some of the insights and themes built throughout the previous three days.


  • Juggling – tackle one ball at a time.
  • Don’t ignore the little stuff; there’s potential innovation there.
  • Keep doing what you’re doing, believing that the result will come. Because it will.
  • Keep assessing and course-correcting what you’re doing, because blind repetition will just make you blind. [If you’re in a hole, stop digging…]
  • And probably the most interesting common thread – be true to who you are. Be authentic. Be yourself.

I spent most of the past four days introducing myself as “Katherine Robinette. Yes, Frank’s Katherine.” I found that incredibly flattering – that Frank had spoken of me so often, to so many people, over the past year that people felt they knew me on sight. There was no slight in my mind. I felt immediately welcomed into this giant family of SMPS, because Frank has been telling stories about me. Frank and I are a TEAM, in the truest sense of the concept. We are different, we are complimentary, and we are ourselves. And the stories about me/us, reflected that. His public compliments and comments at the events were touching, sincere, and humbling.

And then, one person at this last session changed everything... I had sat next to this woman at several networking moments, and I knew her first name, and some of her thoughts/beliefs. I really wished we could have spent more time together because I thought we were very similar, and yet that I could learn a lot from her. She said to me… “I can hardly wait until we hear about YOU, not as “Frank’s Katherine,” or anyone else’s anything, but as Katherine. What you’re going to do… It’s going to be amazing.”

Wow. One voice. One comment. One game-changing moment. Thank you, Melissa Rysak, CPSM, for that. I am honored, humbled, and inspired. Curse it that you are on the East Coast and I am on the West…

And yet…

Bring it on, Monday.

Water the Bamboo: Thriving with Change (session)


Water the Bamboo: Thriving with Change (session)
Greg Bell

As impressed as I was by the keynote, I clearly had to attend the session immediately after...

Change is constant. You’re either in the middle of change, just went through change, or just about to go through change. Today will be a “high level” look at how to deal with change.

Session Overview
I.                    Getting the Most Out of Today’s Session
II.                  Three Types of Change
III.                Stages of Change
IV.                Leadership Model
V.                  Performance Model
VI.                Getting Key Team Members on Board with the Change
VII.              Personal Action Plan

I have to say, when I saw this session overview, I thought it was an incredibly aggressive set of items to cover. I was right. Mr. Bell had time to “touch” on each element, but not go into much depth. I understand the background of much of what he was saying from my own exploration/studies of management, inspiration, and building on strengths. Where possible, I have inserted my back-up info to further develop the point Mr. Bell was making. For most of the people in the audience, however, I think his presentation lacked the depth and explanation that would have made the information truly useful.

[Editor’s note: I have tried to differentiate where my background information supplements Mr. Bell’s salient point with the lead in of “Editor’s note” and the information in brackets, as with this sentence.]

How can you get the most out of today’s session?
[Exercise – Write something down – share with the person next to you; this helps to “cement” in your mind what you’re aiming to learn so you’ll know it when you hear it.]

Everyone is trying to get “there” – but what happens when you get “there?” Your “there” is now HERE. All you have is “here.” Be present. Luck has very little to do with how much you “get” out of the time, situations, and experiences you have. Being present, being focused, does.

A good strategy will get you all the luck you want. Picky eaters? Tell them dinner will be at 6pm, then don’t feed them until 7:30pm. They’ll be HUNGRY and will eat whatever you put in front of them. Pool players? Step away from the table – so you can see the big picture.

In our lives, our best friend is a great listener. They are “there” for us. They are present. We have it all backwards – we teach our children how to talk, but not how to listen. If you listen better, participate more, and are more present, you will GET MORE.

Ok, what if the question isn’t about the session, but about LIFE? How can you get the most out of LIFE? Just do this thing (whatever the answer you wrote) every day, and your life will improve. You will have higher quality.

Three Types of Change
Crisis – it happens suddenly: health, job changes, death in the family, etc.
Evolutionary – gradual change but it is transformative (cell phone to email to tweeting); baby to child to high school graduate; college freshman to Bachelor’s recipient
Visionary – this is the “down the road” goal. Understand what you care about. If you can’t herd ALL the cats, herd the RIGHT ones. Go deeper with fewer.

80/20 rule
  • 20% of your clients will provide 80% of your business. Every CPSM learns this as part of their studies for the certification. But it is an incredibly powerful rule. It shows up everywhere.
  • 20% of your clients cause 80% of your problems. [LOL!]
  • 20% of your employees do 80% of the work.
Handle your business with this in mind – focus on the 20% that is productive, relevant, and helpful.

You only have so much time, money, and energy. You have to put these towards what is important. However, we are all kind and all helpers. And you say “yes” a lot. Learn to say “no” with a smile on your face. Shed away the stuff that isn’t working so you can focus. Our biggest danger is to become overwhelmed.

Three Questions To Facilitate Meaningful Change
(in your organization, your life, your firm, your family…)
1)      What should you stop doing? (no sacred cows)
2)      What should you continue doing?
3)      What should you start?

Look at your “to do” list and ask the first question (what should you stop doing). Remove one thing. Don’t ever put it back on your list. Now, you can move forward. [Editor’s note: That one thing was like a millstone around your professional/personal neck. If you are never going to do it, and yet you are looking at it every day on your list, you can never get around it or beyond it to what your true purpose is.]

The “truths” about managing change:
1)      Most people resist change because they feel more secure with the familiar. True/False – TRUE Try folding your arms the other way. It works, but it isn’t familiar. It doesn’t mean that it is wrong, it is just not familiar. You have to keep doing it. Think about getting the team to be in the same “groove” and not in “the rut.” About 90% of people have the same thoughts today that they had yesterday. If that is true, no wonder nothing has changed. Change the thoughts, and change will come.

2)      Stakeholders are less likely to resist change if they understand the reasons for the change. True/False – TRUE   It helps with buy-in. You have to explain things. People expect to be included. [Editor’s note: You do not take the “mess,” the behind-the scenes struggle to the dining room, however. You share the INFORMATION around the discussion. WHAT are you discussing? And what are the concerns? Not the politics, but the content of the discussion/change.]

3)      Too much information about the upcoming change will make people more resistant to the change. – FALSE. People are intelligent. They can handle the information. They can’t handle the “unknown.” [Editor’s note: And in the absence of any information, they will make stuff up. And what they make up will be ten times worse than what the reality is. Do you want them making stuff up? Or do you want them to have the truth?]

4)      Stakeholders experience and process change differently.  TRUE – if they weren’t at the retreat, they aren’t at the same place you are in their processing. Give them time (and opportunity, safety, means) to process the information about the change. [Editor’s note: You must also give them forums to ask questions, venues to find camaraderie and share their concerns about the change, and means to celebrate when milestones in implementing the change are reached.]

5)      The most difficult part of introducing change is dealing with the technical part. FALSE – it’s all people problems. [Editor’s note: Making the systems changes, or technological changes, or process changes is easy – tomorrow, you just do it in the new way. Sustaining that change over time is about the people, and how they continue to implement the new way every day, consistently.]

Stages of Change
In implementing change, understand that each individual will go through five phases. Some will move quickly through them. Some will stall out on one for a long time. And some will move back and forth through the stages as they experience their reactions to the various pieces of the change.

The five stages are:
  1. Commitment or Acceptance – make a conscious choice to DO this thing
  2. Pain and Discomfort – what if we got encouragement during the stage all the time, like we did when learning to walk?
  3. Power – woo-hoo, you did it! A little euphoria.
  4. Harmony – the change is no long different or change. It is habit.
  5. What’s Next? – ready for the next challenge
[Exercise – reflect on a process/event in your life where you have gone through all 5 stages of change. Not something you’re going through right now, but you’ve completed it. A job change, marriage, moving, college, whatever. Think about each stage, what you were feeling and how you dealt with it. How did you get from one stage to the next?  Then share with the person next to you. Look at the similarities; not so much about the similarities of the facts (although this might happen), but about the processes used to get through each stage. What do you notice?]

Notice What is Similar About How We Experience Change
  1. It is gratifying to have the conversation.
  2. You are able to encourage someone who is also in the process of change.
  3. There are lessons to be learned/shared.
  4. 1+1=2 --- but Greg asked “what is the 1?” If you put one healthy female rabbit together with one healthy male rabbit, you could end up with a lot of rabbits. So, yeah, it isn’t the math answer. But it is the significance of the “one.” Moving through change means handling everyone’s interpretation of the effects of change on the “one thing” that has the most importance to that each individual. [Editor’s Note: There’s an old chemistry joke that goes “2+2=5 when dealing with sufficiently large quantities of 2.” Our reaction to changing one thing that a lot to us is FAR greater than our reaction to changing something about which we care nothing. Same change, different “weight”.]
  5. When you embrace the change, it makes you stronger.
  6. Commitment is empowering.
  7.  Put both feet in, and I guarantee there will be pain and discomfort. Even if you WANT the change, it will be painful. And in the most pain, you have to ask for help/encouragement, etc. That’s when you and your team need the most assistance.
  8. The beginning of the project is like a rocket. But once the momentum is going, it takes less energy. And then towards the end, you need another burst of energy to finish it.
  9. You can totally identify with what the other person went through.
  10. Everyone goes through a very similar process, regardless of what the change element was.
  11. Teachable – just having these five steps to identify what is happening is comforting. Teaching it to others will help you learn it better, and will help your team move through it better. That is leadership.
Duties of the Leader
There are three key legs of the stool for a good leader to manage change.
  1. A true leader starts with him/her- self. Think of the word “guru.” GURU; g-u-r-u.  (Gee, you are you.)  The best leader is confident with themselves and believed in their abilities and what they have to offer. [Editor’s note: They are genuine, sincere, and “who they are.” There is nothing slick or false about them. A leader that is all flash, smoke, and mirrors will… eventually… be figured out by their team, and left.]
  2. A true leader then thinks of the team. Honesty without compassion is abuse. Be kind, be generous. Take care of these people. Help people when they are not doing well. [Editor’s note: A good leader surrounds him/herself with the people who fill his/her holes. The team works because they are all complimentary – they are not all the SAME. Caring for the individuals of the team, where they are strong AND where they are struggling, is taking care of the whole team.]
  3. Organization – what is working well; lead it, help it along. A true leader understands that the health of the organization means health of the individual. And the only way to have an impact on that health, is to be engaged.
When the leader launches the change, it starts with managing the expectations.
Someone once said “Expectations are resentment in waiting.”
If you get clear about your expectations up front, there’s room to maneuver. A true leader will be clear about what is expected in terms of behavior, results, and the steps/processes. They will also be clear about the five stages of change, and that they understand – they expect – everyone will move through those stages as PART of the change.

So what leadership model works well for managing/implementing change?

Leadership Model
High







EXPECTATIONS









Low



Critic


Bamboo Farmer


Disengaged


Enabler

Low                                                                                            High
SUPPORT

  • If you have very high expectations, but not providing the team with the support they need, you’re a CRITIC.
  • If you have low expectations and low support, that’s DISENGAGED.
  • High support/low expectations – ENABLER. You end up doing everything for others. Sometimes we need to let folks struggle for them to get stronger.
  • High expectations, high support – BAMBOO FARMER. No one gets up in the morning and says “I want to screw things up.” Ha!! You’re there because of what the company offers, what the message is, and where that message meshes with your values. But you are likely also there because you want to make a difference. This leader-type supports that level of growth.
Leading Change
  • What is your strategy for communicating and setting expectations for a change?
    • You can’t just stand in front of a group and say “This is what we’re going to do” and plow on. Sometimes you need to have conversations before the group conversation…
  • What is your strategy for understanding how your team needs and wants to be supported?
    • Customize your action plan for the individuals, team, and organization. No one plan will “fit all”.
Performance Model (of the people who will implementing the change, and the most affected by it)
High







SKILL









Low


Leaning on the Fence


Farming


Sleeping


Watering Weeds

Low                                                                                      High
WILL

  • High skill, low will – leaning on the fence; they can totally do it, but they just don’t
  • Low will, low skill – sleeping
  • High will, low skill – Watering Weeds – running in the hamster wheel
  • High skill, high will – Farming
All 4 of these folks need something different
  • Sleepers – let them sleep. “Coach” them out – help them find their passion… elsewhere.
  • Leaning on the Fence – take the fence away; turn it in to an electric fence… Nah. This is the most dangerous group when implementing change. They have skill! They can sabotage, convince others to ignore the change, or leave your organization to work against you with a competitor. What you need to do is help them believe the change was their idea. Coach them off the fence. Talk to them FIRST. Get them on board behind the scenes, so they will help advocate for the change when you present it to the larger group.
  • Watering Weeds – they need direction and training. If the “Fencers” have come off the fence, they can train the weed-waterers. And the Weed Waterers can infuse everyone with their enthusiasm. I mean, they are enthusiastically watering weeds! They DOING something. Just redirect them.
  • Farmers – they need support, and a break. So when the fencers and weed waterers come along, the farmers can (gratefully) take a break. They will recharge, reassess, and come back stronger.
Don’t BOX IN your team. Once you define them, you confine them. Help them escape whatever “low achieving” box they are in to reach their full potential – to become Farmers. [Editor’s note: Even Farmers slip into other boxes from time to time. Don’t assume your star performers are ready to be star performers ALL THE TIME, just because they have been all the time previously. Be sure to check in, give them time to get away, and give them the recognition they want, and the support they need.]

And you need all of these different types. It is like the TV show “So you want to be a millionaire” – the buddy never knows the answer, because he knows what you know. You hang out together! You know the same stuff! Ask the audience?? They know. That’s how diversity works.

Ask the person in your team/organization you KNOW doesn’t know the answer to your most difficult issue. You will be amazed by what you will learn from them. They KNOW… something… different that you.

Getting the team on board
[Editor’s note: By this time, we were running out of time in the session, and he referred us to the handouts he had prepared. I’ve copied the info below. We did not discuss these.]
  1. Chart your team with respect to change on the Performance Model chart
  2. Explore the values, needs, and interests of each team memver with respect to the change.
  3. Outline the change communication strategy (watering) for each team member. (Remember the 5 stages of change – each individual will experience this differently; tailor the strategy to each person.)
    1. Consider the message from the receiver’s standpoint
    2. Develop a timeline and sequence for connecting with team members
    3. Build in time for people to process their reactions
    4. Anticipate resistance and prepare responses
    5. Don’t assume that “resistance” means a person is NOT being a team player. They are doing what you’ve (hopefully) taught them – asking questions, processing, and finding their own way.
Personal Action Plan
[Editor’s note: Again, we did not discuss this, but it’s an implementation tool that is self explanatory.]
We tend to move to our comfort zone (where we are) when faced with change. To improve the situation, we must focus on the empowerment zone (where we want to go).
  • What do you need to do to move to your empowerment zone?
  • What opportunities do you see for leading and managing change?
  • What can you implement right away?

Goal
Action
Start
Example: Retain what I learned today
Share three new concepts or “aha” moments with a colleague
Today
1.



Questions from the Audience

How do you use this to managing up?
Mr. Bell’s advice: Have three mentor relationships.
1)      Have somebody in your company above you who can shepherd your career. They are dying to help, and will see pathways that you can’t because you do not yet have their big-picture, whole-company perspective.
2)      Find a peer not in your company that you can dialogue with. They will see things you don’t, because they aren’t in your space, but they are in your shoes. They relate and understand exactly the TYPE of situations you have. [Editor’s note: They can help you get unstuck, since they are not in the water cooler conversations and don’t work with the “players” involved. Their career/work health is not tied to yours. This is a healthy and helpful arrangement for both of you.]
3)      Find a protégée, someone you can teach/have a meaningful give-and-take relationship. You will learn SO much from them. [Editor’s note: And their fresh perspective will help you see pathways you had forgotten/ignored, and innovations for change(s) that will make both of your work lives better.]

How do you deal with others’ reactions to your change?
Take care of your “three feet” around you. Make it as nice, pleasant, and peaceful as you can make it. Just keep doing what you do. You don’t have to defend it or explain it. Remember, they’re going through the five stages as part of their reaction to your change. You can’t push them through to acceptance. It will take as long as it takes for them. Focus on what you need to do to keep making progress on your change, and they will… eventually… come around. [Editor’s note: Or not… they may drop away. And that may be exactly what is needed for both of you to progress through change.]

Bill Cosby: The day I realized I didn’t have to please everyone was the best day of my life.

I’m not quite there… but I do embrace the concepts of the Serenity Prayer by theologian Reinhold Niebuhr:
"Lord, grant me the serenity to accept the things I cannot change,
The courage to change the things I can,
And wisdom to know the difference."
Here, bamboo. Have a little water.